What is course content of Digital Marketing?
The Best course content for digital marketing studies
1. Introduction to Digital
Marketing
Introduction to Digital Marketing
will be an introductory part where you will learn basics of digital marketing.
2. Web Planning and Development
It involves creation of
engaging website. You will learn how to plan and develop a functional website
step by step.
3. Search Engine Optimization
(SEO)
Learn how to rank your
website on top of search engines for your targeted keywords by the ease of
optimization.
4. Word Press and Blogging
You will learn how you can make use of word
press for easy blog making along with this you will learn all the blogging
techniques.
5. Content Management
You will learn how to
make your content powerful for enhancement of SEO and what are basic algorithms
behind top ranking articles.
6. Adsense
Learn what Adsense is
and how you can make money with advertising placement service by Google.
7. Local Business
Learn how to optimize website for local
business and rank on the top to draw more business.
8. Lead Generation
Learn to identify and
generate potential leads online for converting them into sales.
9. Mobile Marketing
Learn Mobile marketing and promote products and services by
reaching a specific audience on their smart phone, tablets, or any other
related devices.
10. Affiliate Marketing
Learn what affiliate
marketing is and how to make money online by commission based sales.
11.
Social
Media Marketing
You will learn the easy
way to reach your customers with the use of social networking sites such as Facebook,
Twitter and LinkedIn.
12. Social Media Optimization
Learn how to optimize you social media for
better marketing outcomes.
13.
Video
Marketing
Learn how you can promote your videos in
YouTube by making videos of your interest.
14.
Online
Reputation Management
Your online image or reputation reflects the
quality of products and services of your brand. In this you will learn to
maintain the online reputation of your brand.
15. Display Marketing with
Remarketing
You will be trained to create and run display advertisement
campaigns on Google search engine and third party websites. You will also learn
Remarketing.
16. Internet
Marketing Etiquettes
You will be upgraded
with the Digital Marketing etiquettes and why is it important?
17.
Google
Analytics
Learn how to assess and evaluate the performance of your
website traffic by Google Analytics. This will help you in improving the working
of your website more efficiently.
18. Google
Webmaster
Track the performance of your site with Google Search
Console and know how Google looks at your website.
19. Brand
Marketing and Management
Learn about brands and what are different methods of
branding?
20.
Email
Marketing
Learn the act of sending a commercial message, typically to a
group of people, using email and generate leads and sales with email marketing.
21. Earn as Freelancer
Learn about freelancing and different platforms for
freelancing.
22. PPC (Google Adwords)
Learn what pay per click
is and how to advertise with Google AdWords ads.
23.
E-commerce
management
Learn how to drive sales by raising awareness about your online stores. Also
learn how to sell your products on an e- commerce website to raise income.
24. Live Projects and case
studies
You will get a chance to work on live
projects and would be equipped with good examples of top case studies.
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